What do we call a partnership between producers and consumers that aims to provide farmers with a better deal?

The concept referred to in the question represents a specific system designed to enhance the economic well-being of farmers while ensuring consumers are aware of the ethical implications of their purchases. Fairtrade is an established certification and trading partnership that enables farmers, particularly in developing countries, to receive a fair price for their goods, promoting sustainability and better working conditions.

This approach not only supports the economic development of these farmers but also supports sustainable agricultural practices. Fairtrade products usually come with a certification that assures consumers that their purchases contribute to social and environmental sustainability. It emphasizes transparency and accountability in the production process, creating a stronger connection between consumers and the farmers who produce their food.

The other options, such as direct trade, organic certification, and local sourcing, while related to ethical consumption and sustainability, do not encapsulate the specific partnership aimed at providing farmers specifically with better trading conditions and prices like Fairtrade does.